HER Sports Club is a women-led endurance training and running community based in Los Angeles, founded by elite athlete and coach Bec Taylor.
HER Sports was originally built entirely on Squarespace. While functional, the platform limited the visual movement, layered layouts, and scrolling effects Bec wanted for the brand’s next phase of growth.
The challenge was not just redesigning a website, but creating a system that balanced design freedom with functionality, without disrupting the existing membership experience.
THE CHALLENGE:
We approached this project in phases.
The main marketing website was rebuilt on Showit to allow full creative freedom, bold visuals, smooth scrolling, and a more immersive brand experience.
At the same time, the Squarespace membership platform was refreshed and visually aligned with the new site, creating a seamless experience across both platforms while keeping the backend familiar and easy for members to use.
This hybrid setup gave HER Sports the best of both worlds. Design flexibility where it matters most, and structure where it’s needed.
THE STRATEGY:
Fitness & Wellness
INDUSTRY:
Los Angeles, California
LOCATION:
Website Design + Platform Strategy
PROJECT SCOPE:
WEBSITE:
A fully custom Showit website designed to elevate the HER Sports brand, improve clarity around programs and memberships, and guide visitors toward joining the community.
A refreshed Squarespace membership experience for programs, training content, and member-only access.
Platform strategy and UX guidance to ensure both sites work together cohesively.
SEO setup and page structure designed for long-term growth.
Visual consistency across website, membership pages, and digital assets.
